This campaign is about treating Hyperpigmentation of the skin.The model/influencer should be someone who has pigmentation issues (dark spots over the face etc.) - you can even refer to the reference video above in terms of the look the client is aiming for. I have also attached photo references for the same with this email. As it is a specific requirement, we do not want to present regular models for this, only models with pigmentation issues.
She should be okay with filming without makeup and solely apply eucerin's product during this period of shoot (the client wants it to be shot naturally and without any makeup touches).
She will be filmed during a period of a few months while she applies eucerin's products and we will be capturing the changes that undergo throughout this 'treatment' period.
The model/influencer should be between 25-40, based in UAE, have middle eastern looks, and presentable, and comfortable in front of the camera.
The model/influencer should be between 25-40, based in UAE, have middle eastern looks, and presentable, and comfortable in front of the camera.